State-of-the-art lens technology

Single vision, progressives, anti-fatigue, bi-focals and blue light technology are just some of the options to consider when purchasing lenses. Our team will guide you through these options to help you determine what is right for you.

Easy to get to us

With optical locations in East De Pere, Allouez, Manitowoc, Kohler, and on Holmgren Way in Green Bay, we’re conveniently located in areas that are easy to get to.

Designer frames

Expect to see a selection of designer frames that are modern, unique and high-quality. View a list of our brands.

Exceptional service

Our warranty, repairs and adjustment services, care-coordination with our doctors and team of opticians who will help you find the glasses that are right for you, are just a few of the reasons why our customers keep coming back.

Experienced opticians

An educated optician is so important when investing in lenses and frames. Our team is American Board of Opticianry certified, which means they are educated on specialty lenses, complex prescriptions and up-to-date on the latest lens technology.

My Frame Gallery

Shop our selection of frames and virtually try on your favorite styles. Save your selections and stop in to place your order. Selection may vary based on location. Call for availability.