Optical

Specializing in eyewear for adults and children, our qualified optical staff will guide you to select personally fitted frames to match your personality and prescription.

Female Ophthalmologist placing glasses on young girl's face Female Ophthalmologist placing glasses on young girl's face

See clearly with designer eyeglasses and contact lenses from Prevea Optical

From the moment you walk into one of our optical locations, you’ll realize we’re not like every other optical center or online store. People come to Prevea Optical because we understand eyewear. From style and fit to lens technology and prescriptions, we understand the importance of seeing clearly while also wanting a look that is perfectly you. 

  • Certified opticians in every location.
  • Advanced lens technology for clarity and comfort.
  • Warranty and repair support you can count on.
50% off frames with a complete purchase

Summer Savings | 50% off frames with lenses

Refresh your eyewear this June and save. Enjoy 50% off frames with the purchase of lenses. Find new styles that fit your personality and vision needs.

Sale ends June 30, 2026. No appointment necessary. Must purchase a complete pair of frames and lenses. Excludes Gucci frames as well as Oakley, Maui Jim and Ray-Ban Authentic sunglasses. Cannot be combined with other discounts.

A woman trying on eyeglass frames with her phone

Try on frames from home

Shop our selection of frames and virtually try on your favorite styles. Save your selections and stop in to place your order. Selection may vary based on location. Call for availability.

Shop designer frames

Shop for the most stylish frames from some of the most popular designer brands. You can expect to find a wide selection of designer frames that are modern, unique and high-quality. You’ll find styles for kids and adults.

  • Burberry 
  • Calvin Klein 
  • Carrera 
  • Coach 
  • David Beckham 
  • Kate Spade 
  • Marc Jacobs 
  • Maui Jim 
  • Michael Kors 
  • Nautica 
  • Nike 
  • Nine West 
  • Oakley 
  • Outspoken 
  • Prada 
  • Ray-Ban 
  • Salt 
  • Silhouette  
  • Vera Bradley 
  • And many more designer and non-designer brands
  • DB4K 
  • Float 
  • Life Italia 
  • Oakley 
  • Pez 
  • Turbo Flex 
  • And many more non-designer brands 
  • Carrera 
  • Coach 
  • Kate Spade 
  • Marc Jacobs 
  • Maui Jim 
  • Michael Kors 
  • Nike 
  • Nine West 
  • Oakley 
  • Ray-Ban 
  • Salt 
  • Silhouette 
  • Tiffany & Co. 
  • Vera Bradley 
  • And many more non-designer brands

Eyewear for every need

  • Designer frames
  • Lenses
  • Contact lenses - order now
  • Sunglasses; including fit overs
  • Safety glasses
  • Over-the-counter readers
  • Eye wear accessories
  • Clip-ons
  • Frame adjustments
  • Nose pad replacements

Kid's eyewear for growing eyes.

Children’s vision needs change as they grow, and the right eyewear supports their comfort, development and success.

Our affordable kids’ package makes it easy to get high-quality eyewear, including single vision Trivex lenses that are lightweight, impact-resistant, UV-protected and enhanced with anti-glare coating. It also includes a one-year scratch and frame warranty, with no limits on frame selection.

Our opticians will help ensure the right fit and lasting comfort—so you can feel confident in your child’s eyewear.

Some restrictions apply.


Confidence in every pair

Your satisfaction is at the center of everything we do. Our warranty, repairs and adjustment services, care-coordination with our doctors, and our team of opticians who help you find glasses that are right for you, are just a few of the reasons why our customers keep coming back.

We think it’s important to shop with an educated optician when you’re investing in lenses and frames. Our team is American Board of Opticianry certified, which means they are educated on specialty lenses, complex prescriptions and up-to-date on the latest lens technology.

We offer state-of-the-art lens technology. Single vision, progressives, anti-fatigue, bifocals and blue light technology are just some of the options to consider when purchasing lenses. Our opticians will guide you through these options to help you determine what is right for your lifestyle. 

Woman holding a contact on her index finger and a contact case in her other hand

Easy online contact ordering

By visiting Prevea Eye Care for your contact lens exam and prescription, you’ll have access to a simple and convenient way to order your contacts online.

Once your prescription is finalized, you’ll receive a secure ordering link that allows you to quickly view your personalized pricing, available rebates, and ordering options. From there, you can place your order in just a few steps. Your contacts are then processed and shipped directly to your home, making it easy to stay on track with your vision care without an extra trip to the clinic. 

Have a prescription?

Find a location near you

Prevea Allouez Health Center: Monday-Friday 8:30 a.m. - 5 p.m.

Prevea Holmgren Way Health Center: Monday-Friday 8:30 a.m. - 5 p.m.

Prevea Vision at the Shops at Woodlake: Monday-Friday 8:30 a.m. - 5 p.m.; Saturday 8 a.m. to 4 p.m. with limited services

Stay stylish and save!

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