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An Update on Prevea’s Western Wisconsin Operation
Eye glasses on display

Find your care

Our qualified optical staff will guide you to select personally fitted frames to match your personality and prescription.

Prevea Optical

Specializing in eyewear for adults and children
See clearly with designer eyeglasses and contact lenses from Prevea Optical

 

From the moment you walk into one of our optical locations, you’ll realize we’re not like every other optical center or online store. People come to Prevea Optical because we understand eyewear. From style and fit to lens technology and prescriptions, we understand the importance of seeing clearly, but wanting a look that is perfectly you.

Your satisfaction is at the center of everything we do. Our warranty, repairs and adjustment services, care-coordination with our doctors, and our team of opticians who help you find glasses that are right for you, are just a few of the reasons why our customers keep coming back.

We think it’s important to shop with an educated optician when you’re investing in lenses and frames. Our team is American Board of Opticianry certified, which means they are educated on specialty lenses, complex prescriptions and up-to-date on the latest lens technology.

We offer state-of-the-art lens technology. Single vision, progressives, anti-fatigue, bifocals and blue light technology are just some of the options to consider when purchasing lenses. Our opticians will guide you through these options to help you determine what is right for your lifestyle.

We also offer eyewear for kids. We have an affordable kid's package that includes:

  • Single vision with Trivex lens material
  • Impact-resistant, light-weight, UV protected and anti-glare coating
  • Higher quality lenses which are the best available and safer for your child
  • One year scratch warranty and frame warranty
  • No limit on selection
  • Some restrictions apply

Eyeglasses are included in some insurance plans. Not sure if Prevea Optical is included in your vision plan? Call (920) 272-1250 and we’ll check for you.

BUY MORE, SAVE MORE!

20% OFF your first complete pair. 30% OFF your second pair. 40% OFF your third or more pair. No appointment necessary. Some restrictions apply. Hurry, sale ends April 30, 2024.

Order contact lenses online

Order online and get your contacts shipped directly to your door. It's as simple as 1-2-3. Get fast, free shipping on all orders over $1.

Virtual try-on gallery

Shop our selection of frames and virtually try on your favorite styles. Save your selections and stop in to place your order. Selection may vary based on location. Call for availability.

Products

  • Designer frames
  • Lenses
  • Contact lenses – order now
  • Sunglasses; including fit overs
  • Safety glasses
  • Over-the-counter readers
  • Eye wear accessories
  • Clip-ons
  • Frame adjustments
  • Nose pad replacements

Designer brands

Shop for the most stylish frames from some of the most popular designer brands.

You can expect to find a wide selection of designer frames that are modern, unique and high-quality. You’ll find styles for kids and adults.

Adult

  • Burberry 
  • Calvin Klein 
  • Carrera 
  • Coach 
  • David Beckham 
  • Kate Spade 
  • Marc Jacobs 
  • Maui Jim 
  • Michael Kors 
  • Nautica 
  • Nike 
  • Nine West 
  • Oakley 
  • Outspoken 
  • Prada 
  • Ray-Ban 
  • Salt 
  • Silhouette  
  • Vera Bradley 
  • And many more designer and non-designer brands

Sunglasses

  • Carrera 
  • Coach 
  • Kate Spade 
  • Marc Jacobs 
  • Maui Jim 
  • Michael Kors 
  • Nike 
  • Nine West 
  • Oakley 
  • Ray-Ban 
  • Salt 
  • Silhouette 
  • Tiffany & Co. 
  • Vera Bradley 
  • And many more non-designer brands

Kids

  • DB4LK 
  • Float 
  • Life Italia 
  • Oakley 
  • Pez 
  • Turbo Flex 
  • And many more non-designer brands 

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